{"id":2990,"date":"2020-06-29T21:51:03","date_gmt":"2020-06-30T04:51:03","guid":{"rendered":"https:\/\/programmatic101.net\/?p=2990"},"modified":"2020-06-29T21:51:03","modified_gmt":"2020-06-30T04:51:03","slug":"what-is-open-auction","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-open-auction\/","title":{"rendered":"What is Open Auction"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open Auction<\/a> aka <a href=\"https:\/\/programmatic101.net\/what-is-dynamic-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open RTB<\/a> or Open Marketplace, is the buying and selling of ad impression in an open auction between a DSP and an SSP of unsold or remnant inventory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Open Auction aka Open RTB or Open Marketplace, is the buying and selling of ad impression in an open auction between a DSP and an SSP of unsold or remnant inventory.<\/p>\n","protected":false},"author":2,"featured_media":2996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2990"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=2990"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/2990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/2996"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=2990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=2990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=2990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}