{"id":3008,"date":"2020-06-29T22:21:01","date_gmt":"2020-06-30T05:21:01","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3008"},"modified":"2020-07-21T00:17:09","modified_gmt":"2020-07-21T07:17:09","slug":"what-is-pay-per-click-ppc","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-pay-per-click-ppc\/","title":{"rendered":"What is Pay-Per-Click (PPC)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pay-Per-Click (PPC)<\/a> is an <a href=\"https:\/\/programmatic101.net\/what-is-cost-per-view-cpv\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising pricing model<\/a> where the advertiser pays a fee each time one of their ads is clicked.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay-Per-Click (PPC) is an advertising pricing model where the advertiser pays a fee each time one of their ads is clicked.<\/p>\n","protected":false},"author":2,"featured_media":3413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3008"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3008"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3413"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}