{"id":3016,"date":"2020-06-29T22:30:56","date_gmt":"2020-06-30T05:30:56","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3016"},"modified":"2020-06-29T22:30:56","modified_gmt":"2020-06-30T05:30:56","slug":"what-is-pre-bid","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-pre-bid\/","title":{"rendered":"What is Pre-Bid"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pre-Bid<\/a> is a predictive data stream that is integrated in <a href=\"https:\/\/programmatic101.net\/what-is-a-demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">DSP platforms<\/a> which allows agency traders or media buyers to only bid on impressions that meet their campaign requirements such impressions that are viewable, fraud-free, brand safe or contextually relevant inventory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pre-Bid is a predictive data stream that is integrated in DSP platforms which allows agency traders or media buyers to only bid on impressions that meet their campaign requirements such impressions that are viewable, fraud-free, brand safe or contextually relevant inventory.<\/p>\n","protected":false},"author":2,"featured_media":3045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3016"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3016"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3045"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}