{"id":3018,"date":"2020-06-29T22:35:13","date_gmt":"2020-06-30T05:35:13","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3018"},"modified":"2020-06-29T22:35:13","modified_gmt":"2020-06-30T05:35:13","slug":"what-is-a-preferred-deal","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-preferred-deal\/","title":{"rendered":"What is a Preferred Deal"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Preferred Deal<\/a> is a <a href=\"https:\/\/programmatic101.net\/what-is-audience-modeling\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchase model<\/a> in programmatic advertising where a price is set in advance by publisher so there is neither an auction nor a guaranteed number of impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preferred Deal is a purchase model in programmatic advertising where a price is set in advance by publisher so there is neither an auction nor a guaranteed number of impressions.<\/p>\n","protected":false},"author":2,"featured_media":3048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3018"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3048"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}