{"id":3020,"date":"2020-06-29T22:38:13","date_gmt":"2020-06-30T05:38:13","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3020"},"modified":"2020-06-29T22:38:13","modified_gmt":"2020-06-30T05:38:13","slug":"what-is-premium-ad-inventory","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-premium-ad-inventory\/","title":{"rendered":"What is Premium Ad Inventory"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Premium Ad Inventory<\/a> is an ad space on a website or app that has deemed higher-quality, such as <a href=\"https:\/\/programmatic101.net\/what-is-above-the-fold-atf\/\" target=\"_blank\" rel=\"noopener noreferrer\">above-the-fold<\/a>, on a popular section of the site or for other reasons and is sold at a higher price. Historically, this type of inventory was sold through the publisher&#8217;s direct sales team, but now, it&#8217;s often sold on direct guaranteed platforms deals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium Ad Inventory is an ad space on a website or app that has deemed higher-quality, such as above-the-fold, on a popular section of the site or for other reasons and is sold at a higher price. Historically, this type of inventory was sold through the publisher&#8217;s direct sales team, but now, it&#8217;s often sold [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3020"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3020"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3050"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}