{"id":3024,"date":"2020-06-29T22:42:37","date_gmt":"2020-06-30T05:42:37","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3024"},"modified":"2020-06-29T22:42:37","modified_gmt":"2020-06-30T05:42:37","slug":"what-is-primary-conversion","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-primary-conversion\/","title":{"rendered":"What is Primary Conversion"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Primary Conversion<\/a> is the most important conversion defined in an online advertising campaign. This is only relevant if the campaign has more than one conversion tracking at once and you select one of them as the main conversion to define the campaign&#8217;s <a href=\"https:\/\/programmatic101.net\/what-is-key-performance-indicator-kpi\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primary Conversion is the most important conversion defined in an online advertising campaign. This is only relevant if the campaign has more than one conversion tracking at once and you select one of them as the main conversion to define the campaign&#8217;s KPI.<\/p>\n","protected":false},"author":2,"featured_media":3054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3024"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3024"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3054"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}