{"id":3030,"date":"2020-06-29T22:52:09","date_gmt":"2020-06-30T05:52:09","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3030"},"modified":"2020-06-29T22:52:09","modified_gmt":"2020-06-30T05:52:09","slug":"what-is-private-exchange","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-private-exchange\/","title":{"rendered":"What is Private Exchange"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Private Exchange<\/a>, aka Private Marketplace, <a href=\"https:\/\/programmatic101.net\/what-is-a-private-auction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Private Auction<\/a>, Closed Auction or Invitation-only Auction, is a type of programmatic advertising that is similar to an Open Marketplace (Open RTB or Open Auction) but its restricted to only a few buyers and accessed by invitation-only allowing publishers to monetize their inventory more efficiently and place rules around who can purchase impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Exchange, aka Private Marketplace, Private Auction, Closed Auction or Invitation-only Auction, is a type of programmatic advertising that is similar to an Open Marketplace (Open RTB or Open Auction) but its restricted to only a few buyers and accessed by invitation-only allowing publishers to monetize their inventory more efficiently and place rules around who [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3030"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3030"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}