{"id":3036,"date":"2020-06-29T23:00:38","date_gmt":"2020-06-30T06:00:38","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3036"},"modified":"2020-06-29T23:00:38","modified_gmt":"2020-06-30T06:00:38","slug":"what-is-probabilistic-matching","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-probabilistic-matching\/","title":{"rendered":"What is Probabilistic Matching"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Probabilistic Matching<\/a> is a statistical match between devices achieved by <a href=\"https:\/\/programmatic101.net\/what-is-an-algorithm\/\" target=\"_blank\" rel=\"noopener noreferrer\">algorithmically<\/a> analyzing thousands of different anonymous data points-device type, operating system, location data associated with bid requests, time of day, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probabilistic Matching is a statistical match between devices achieved by algorithmically analyzing thousands of different anonymous data points-device type, operating system, location data associated with bid requests, time of day, etc.<\/p>\n","protected":false},"author":2,"featured_media":3064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3036"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3036"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3064"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}