{"id":3086,"date":"2020-06-29T23:52:31","date_gmt":"2020-06-30T06:52:31","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3086"},"modified":"2020-06-29T23:52:31","modified_gmt":"2020-06-30T06:52:31","slug":"what-is-programmatic-buying","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-programmatic-buying\/","title":{"rendered":"What is Programmatic Buying"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Buying<\/a> is a form of digital media buying that refers to the use of <a href=\"https:\/\/programmatic101.net\/what-is-operating-system-os\/\" target=\"_blank\" rel=\"noopener noreferrer\">automation software<\/a> to purchase digital advertising on a web page or app. Ad space can be bought in two ways: directly or through real-time bidding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Buying is a form of digital media buying that refers to the use of automation software to purchase digital advertising on a web page or app. Ad space can be bought in two ways: directly or through real-time bidding.<\/p>\n","protected":false},"author":2,"featured_media":3087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3086"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3086"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3087"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}