{"id":3089,"date":"2020-06-29T23:55:37","date_gmt":"2020-06-30T06:55:37","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3089"},"modified":"2020-06-29T23:55:37","modified_gmt":"2020-06-30T06:55:37","slug":"what-is-programmatic-creative","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-programmatic-creative\/","title":{"rendered":"What is Programmatic Creative"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Creative<\/a> is a digital <a href=\"https:\/\/programmatic101.net\/what-is-dynamic-creative-optimization-doc\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad creative<\/a> that contains design elements, which integrate with programmatic and real-time bidding strategies to enable advertisers to deliver a message that&#8217;s tailored to the audience viewing it and the environment on which it&#8217;s being viewed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Creative is a digital ad creative that contains design elements, which integrate with programmatic and real-time bidding strategies to enable advertisers to deliver a message that&#8217;s tailored to the audience viewing it and the environment on which it&#8217;s being viewed.<\/p>\n","protected":false},"author":2,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3089"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3089"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3090"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}