{"id":3099,"date":"2020-06-30T00:05:24","date_gmt":"2020-06-30T07:05:24","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3099"},"modified":"2020-07-22T15:01:12","modified_gmt":"2020-07-22T22:01:12","slug":"what-is-programmatic-premium-pp","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-programmatic-premium-pp\/","title":{"rendered":"What is Programmatic Premium (PP)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Premium (PP)<\/a> aka Programmatic Guaranteed, Automated Guaranteed, <a href=\"https:\/\/programmatic101.net\/what-is-programmatic-direct-pd\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Direct<\/a> or Programmatic Reserved is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns\u2019 scheduled run and must take all impressions that they are passed through to a deal ID.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Premium (PP) aka Programmatic Guaranteed, Automated Guaranteed, Programmatic Direct or Programmatic Reserved is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns\u2019 scheduled run and must take all impressions that they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3099"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}