{"id":3102,"date":"2020-06-30T00:07:35","date_gmt":"2020-06-30T07:07:35","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3102"},"modified":"2020-07-22T15:02:17","modified_gmt":"2020-07-22T22:02:17","slug":"what-is-programmatic-reserved-pr","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-programmatic-reserved-pr\/","title":{"rendered":"What is Programmatic Reserved (PR)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Reserved (PR)<\/a> aka Programmatic Guaranteed, <a href=\"https:\/\/programmatic101.net\/what-is-programmatic-premium-pp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic Premium<\/a>, Programmatic Direct or Automated Guaranteed is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns\u2019 scheduled run and must take all impressions that they are passed through to a deal ID.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Reserved (PR) aka Programmatic Guaranteed, Programmatic Premium, Programmatic Direct or Automated Guaranteed is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns\u2019 scheduled run and must take all impressions that they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3102"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3102"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3423"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}