{"id":3105,"date":"2020-06-30T00:09:48","date_gmt":"2020-06-30T07:09:48","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3105"},"modified":"2020-06-30T00:09:48","modified_gmt":"2020-06-30T07:09:48","slug":"what-is-purchase-funnel","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-purchase-funnel\/","title":{"rendered":"What is Purchase Funnel"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purchase Funnel<\/a> is the journey that a user takes until arriving at the point of purchase of a product or service. It usually highlights a sales process that a <a href=\"https:\/\/programmatic101.net\/what-is-campaign-prospecting\/\" target=\"_blank\" rel=\"noopener noreferrer\">prospect<\/a> or customer would go through when making a purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purchase Funnel is the journey that a user takes until arriving at the point of purchase of a product or service. It usually highlights a sales process that a prospect or customer would go through when making a purchase.<\/p>\n","protected":false},"author":2,"featured_media":3106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3105"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3105"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3106"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}