{"id":3114,"date":"2020-06-30T00:16:52","date_gmt":"2020-06-30T07:16:52","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3114"},"modified":"2020-06-30T00:16:52","modified_gmt":"2020-06-30T07:16:52","slug":"what-is-remarketing","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-remarketing\/","title":{"rendered":"What is Remarketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Remarketing<\/a> aka <a href=\"https:\/\/programmatic101.net\/what-is-ad-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a>, is a marketing strategy which consists of tagging users with a 1&#215;1 pixel who have visited a publisher\u2019s website or app, demonstrated an interest in the brand or interacted with a brand and showing them more ads for further engagement. It\u2019s the most effective post engagement marketing strategy known to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing aka Retargeting, is a marketing strategy which consists of tagging users with a 1&#215;1 pixel who have visited a publisher\u2019s website or app, demonstrated an interest in the brand or interacted with a brand and showing them more ads for further engagement. It\u2019s the most effective post engagement marketing strategy known to date.<\/p>\n","protected":false},"author":2,"featured_media":3115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3114"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3115"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}