{"id":3123,"date":"2020-06-30T14:33:01","date_gmt":"2020-06-30T21:33:01","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3123"},"modified":"2020-06-30T14:33:01","modified_gmt":"2020-06-30T21:33:01","slug":"what-is-return-on-ad-spend-roas","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-return-on-ad-spend-roas\/","title":{"rendered":"What is Return On Ad Spend (ROAS)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Return On Ad Spend (ROAS)<\/a> is a programmatic reporting metric that showcases the amount of <a href=\"https:\/\/programmatic101.net\/what-is-ctc-revenue\/\" target=\"_blank\" rel=\"noopener noreferrer\">revenue<\/a> a company receives for every dollar spent on an online advertising campaign. The higher the return, the more effective the ad campaign is. Learn how to calculate ROAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return On Ad Spend (ROAS) is a programmatic reporting metric that showcases the amount of revenue a company receives for every dollar spent on an online advertising campaign. The higher the return, the more effective the ad campaign is. Learn how to calculate ROAS.<\/p>\n","protected":false},"author":2,"featured_media":3124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3123"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3123"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3124"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}