{"id":3138,"date":"2020-06-30T14:46:50","date_gmt":"2020-06-30T21:46:50","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3138"},"modified":"2020-06-30T14:46:50","modified_gmt":"2020-06-30T21:46:50","slug":"what-is-second-price-auction","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-second-price-auction\/","title":{"rendered":"What is Second-Price Auction"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Second-Price Auction<\/a> aka <a href=\"https:\/\/programmatic101.net\/what-is-open-auction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vickery Auction<\/a>, is an auction format used in most RTB ecosystems in which the winner of an ad impression pays just one cent more than the next highest bidder. This is designed to limit the risk of overpaying for impressions and maintains efficiency in programmatic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Second-Price Auction aka Vickery Auction, is an auction format used in most RTB ecosystems in which the winner of an ad impression pays just one cent more than the next highest bidder. This is designed to limit the risk of overpaying for impressions and maintains efficiency in programmatic.<\/p>\n","protected":false},"author":2,"featured_media":3139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3138"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3138"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3139"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}