{"id":3156,"date":"2020-06-30T15:18:37","date_gmt":"2020-06-30T22:18:37","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3156"},"modified":"2020-06-30T15:18:37","modified_gmt":"2020-06-30T22:18:37","slug":"what-is-soft-floor-price","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-soft-floor-price\/","title":{"rendered":"What is Soft-Floor Price"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Soft-Floor Price<\/a> is the real minimum price established in a real-time bidding, set above the <a href=\"https:\/\/programmatic101.net\/what-is-a-floor-price\/\" target=\"_blank\" rel=\"noopener noreferrer\">hard Floor Price<\/a> which allows publishers more flexibility with their inventory pricing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soft-Floor Price is the real minimum price established in a real-time bidding, set above the hard Floor Price which allows publishers more flexibility with their inventory pricing.<\/p>\n","protected":false},"author":2,"featured_media":3157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3156"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3156"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3157"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}