{"id":3162,"date":"2020-06-30T15:23:04","date_gmt":"2020-06-30T22:23:04","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3162"},"modified":"2020-06-30T15:23:04","modified_gmt":"2020-06-30T22:23:04","slug":"what-is-spend-ecpc","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-spend-ecpc\/","title":{"rendered":"What is Spend eCPC"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spend eCPC<\/a> is a programmatic reporting metric showcasing the average cost per click for a campaign in a specific time period. <a href=\"https:\/\/programmatic101.net\/what-is-media-ecpm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media cost<\/a> divided by total clicks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spend eCPC is a programmatic reporting metric showcasing the average cost per click for a campaign in a specific time period. Media cost divided by total clicks.<\/p>\n","protected":false},"author":2,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3162"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3163"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}