{"id":3181,"date":"2020-06-30T15:38:10","date_gmt":"2020-06-30T22:38:10","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3181"},"modified":"2020-06-30T15:38:10","modified_gmt":"2020-06-30T22:38:10","slug":"what-is-targeting","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-targeting\/","title":{"rendered":"What is Targeting"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Targeting<\/a> refers to the targeting criteria for a campaign with four general targeting types: behavioral (users), <a href=\"https:\/\/programmatic101.net\/what-is-contextual-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual (web content)<\/a>, demographic (age, gender, etc.) and geographic (location).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Targeting refers to the targeting criteria for a campaign with four general targeting types: behavioral (users), contextual (web content), demographic (age, gender, etc.) and geographic (location).<\/p>\n","protected":false},"author":2,"featured_media":3182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3181"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3182"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}