{"id":3190,"date":"2020-06-30T15:47:54","date_gmt":"2020-06-30T22:47:54","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3190"},"modified":"2020-06-30T15:47:54","modified_gmt":"2020-06-30T22:47:54","slug":"what-is-third-party-data","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-third-party-data\/","title":{"rendered":"What is Third-Party Data"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Third-Party Data<\/a> is <a href=\"https:\/\/programmatic101.net\/what-is-aggregated-information\/\" target=\"_blank\" rel=\"noopener noreferrer\">aggregated data<\/a> in the form of cookies or device IDs from other platforms, websites and apps that come from a wide variety of sources, such as surveys and panels, cookie-based tracking, opt-in digital tracking, public records, registration data, and offline transactions such as loyalty programs used to target advertisements and segment audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Third-Party Data is aggregated data in the form of cookies or device IDs from other platforms, websites and apps that come from a wide variety of sources, such as surveys and panels, cookie-based tracking, opt-in digital tracking, public records, registration data, and offline transactions such as loyalty programs used to target advertisements and segment audiences.<\/p>\n","protected":false},"author":2,"featured_media":3191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3190"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3190"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3191"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}