{"id":3220,"date":"2020-06-30T22:27:39","date_gmt":"2020-07-01T05:27:39","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3220"},"modified":"2020-06-30T22:27:39","modified_gmt":"2020-07-01T05:27:39","slug":"what-is-trade-desk","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-trade-desk\/","title":{"rendered":"What is Trade Desk"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trade Desk<\/a> aka <a href=\"https:\/\/programmatic101.net\/what-is-a-agency-trade-desk-atd\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agency Trade Desk (ATD)<\/a> is the technical team that is responsible for controlling the purchase platforms in programmatic advertising. Its function is to manage the purchase of spaces for an advertiser and optimize the actions that are carried out based on the strategy of the advertising campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade Desk aka Agency Trade Desk (ATD) is the technical team that is responsible for controlling the purchase platforms in programmatic advertising. Its function is to manage the purchase of spaces for an advertiser and optimize the actions that are carried out based on the strategy of the advertising campaign.<\/p>\n","protected":false},"author":2,"featured_media":3221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3220"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3220"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3221"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}