{"id":3229,"date":"2020-06-30T22:34:00","date_gmt":"2020-07-01T05:34:00","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3229"},"modified":"2020-06-30T22:34:00","modified_gmt":"2020-07-01T05:34:00","slug":"what-are-unfilled-impressions","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-are-unfilled-impressions\/","title":{"rendered":"What are Unfilled Impressions"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unfilled Impressions<\/a> aka <a href=\"https:\/\/programmatic101.net\/what-are-blank-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blank Ads<\/a>, is an ad request that didn&#8217;t return an ad because none were eligible to serve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unfilled Impressions aka Blank Ads, is an ad request that didn&#8217;t return an ad because none were eligible to serve.<\/p>\n","protected":false},"author":2,"featured_media":3230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3229"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3229"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3230"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}