{"id":3232,"date":"2020-06-30T22:37:37","date_gmt":"2020-07-01T05:37:37","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3232"},"modified":"2020-06-30T22:37:37","modified_gmt":"2020-07-01T05:37:37","slug":"what-is-a-unique-user","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-unique-user\/","title":{"rendered":"What is a Unique User"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unique User<\/a> is identifying a user that has visited a <a href=\"https:\/\/programmatic101.net\/what-is-third-party-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a> or app one time in a one-month period regardless of how many times they came back after that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique User is identifying a user that has visited a website or app one time in a one-month period regardless of how many times they came back after that.<\/p>\n","protected":false},"author":2,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3232"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3232"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3233"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}