{"id":3235,"date":"2020-06-30T22:40:29","date_gmt":"2020-07-01T05:40:29","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3235"},"modified":"2020-07-22T15:07:47","modified_gmt":"2020-07-22T22:07:47","slug":"what-is-unreserved-fixed-rate-ufr","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-unreserved-fixed-rate-ufr\/","title":{"rendered":"What is Unreserved Fixed Rate (UFR)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unreserved Fixed Rate (UFR)<\/a> is the most common type of <a href=\"https:\/\/programmatic101.net\/what-is-a-private-marketplace-pmp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Private Marketplace (PMP)<\/a> where the publisher or SSP curates the inventory and sets a fixed price and DSPs can review each impression and test their first- and third-party data against this pool of inventory and buy impressions that match their cookie pool or pass the impression to the next buyer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unreserved Fixed Rate (UFR) is the most common type of Private Marketplace (PMP) where the publisher or SSP curates the inventory and sets a fixed price and DSPs can review each impression and test their first- and third-party data against this pool of inventory and buy impressions that match their cookie pool or pass the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3235"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3426"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}