{"id":3361,"date":"2020-07-01T00:48:25","date_gmt":"2020-07-01T07:48:25","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3361"},"modified":"2020-07-01T00:48:25","modified_gmt":"2020-07-01T07:48:25","slug":"what-is-viewable-cost-per-thousand-impressions-vcpm","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-viewable-cost-per-thousand-impressions-vcpm\/","title":{"rendered":"What is Viewable Cost-Per-Thousand Impressions (vCPM)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Viewable Cost-Per-Thousand Impressions (vCPM)<\/a> is a programmatic reporting metric showcasing the cost per thousand <a href=\"https:\/\/programmatic101.net\/what-is-impression-viewability\/\" target=\"_blank\" rel=\"noopener noreferrer\">viewable impressions<\/a>. Learn how to calculate vCPM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewable Cost-Per-Thousand Impressions (vCPM) is a programmatic reporting metric showcasing the cost per thousand viewable impressions. Learn how to calculate vCPM.<\/p>\n","protected":false},"author":2,"featured_media":3362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3361"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}