{"id":3373,"date":"2020-07-01T01:00:06","date_gmt":"2020-07-01T08:00:06","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3373"},"modified":"2020-07-01T01:00:06","modified_gmt":"2020-07-01T08:00:06","slug":"what-is-view-through-conversions-vtc","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-view-through-conversions-vtc\/","title":{"rendered":"What is View-Through Conversions (VTC)"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">View-Through Conversions (VTC)<\/a> is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event such as a purchase or a sign-up. The traditional look-back windows for <a href=\"https:\/\/programmatic101.net\/what-is-ctc-revenue\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTC<\/a> is 1-30 days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event such as a purchase or a sign-up. The traditional look-back windows for CTC is 1-30 days.<\/p>\n","protected":false},"author":2,"featured_media":3374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3373"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3373"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3374"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}