{"id":3379,"date":"2020-07-01T01:05:37","date_gmt":"2020-07-01T08:05:37","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3379"},"modified":"2020-07-01T01:05:37","modified_gmt":"2020-07-01T08:05:37","slug":"what-is-vtc-ecpa","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-vtc-ecpa\/","title":{"rendered":"What is VTC eCPA"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">VTC eCPA<\/a> is a programmatic reporting metric showcasing the effective or total cost per action for a <a href=\"https:\/\/programmatic101.net\/what-is-view-through-conversions-vtc\/\" target=\"_blank\" rel=\"noopener noreferrer\">view-through conversion<\/a>. Learn how to calculate VTC eCPA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VTC eCPA is a programmatic reporting metric showcasing the effective or total cost per action for a view-through conversion. Learn how to calculate VTC eCPA.<\/p>\n","protected":false},"author":2,"featured_media":3380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3379"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3379"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3380"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}