{"id":3394,"date":"2020-07-01T01:17:25","date_gmt":"2020-07-01T08:17:25","guid":{"rendered":"https:\/\/programmatic101.net\/?p=3394"},"modified":"2020-07-01T01:17:25","modified_gmt":"2020-07-01T08:17:25","slug":"what-is-yield-optimization","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-yield-optimization\/","title":{"rendered":"What is Yield Optimization"},"content":{"rendered":"<p><a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yield Optimization<\/a> is a method or technique used by publishers to determine the value of their <a href=\"https:\/\/programmatic101.net\/what-are-viewable-impressions\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad impressions<\/a> and maximize revenue from potential advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.<\/p>\n","protected":false},"author":2,"featured_media":3395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3394"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=3394"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/3394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3395"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}