{"id":634,"date":"2018-03-01T16:44:27","date_gmt":"2018-03-02T00:44:27","guid":{"rendered":"http:\/\/programmatic101.net\/?p=634"},"modified":"2020-07-20T23:53:07","modified_gmt":"2020-07-21T06:53:07","slug":"what-is-a-demand-side-platform-dsp","status":"publish","type":"post","link":"https:\/\/programmatic101.net\/what-is-a-demand-side-platform-dsp\/","title":{"rendered":"What is a Demand-Side Platform (DSP)"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.iab.com\/insights\/glossary-of-terminology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Demand-Side Platform<\/a>, commonly known as a <a href=\"https:\/\/programmatic101.net\/what-is-a-meta-dsp\/\" target=\"_blank\" rel=\"noopener noreferrer\">DSP<\/a>, is an advertising technology that enables advertisers, marketer, and agencies to automate the purchase of ad impressions on display, video, mobile and search across multiple ad exchanges.<\/p>\n<p>DSP&#8217;s use sophisticated targeting and optimization algorithms to bid, buy and manage advertising inventory across websites, apps and connected TVs while adhering to strict rule-sets, set in place to pace and mange advertising campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Demand-Side Platform, commonly known as a DSP, is an advertising technology that enables advertisers, marketer, and agencies to automate the purchase of ad impressions on display, video, mobile and search across multiple ad exchanges. DSP&#8217;s use sophisticated targeting and optimization algorithms to bid, buy and manage advertising inventory across websites, apps and connected TVs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/634"}],"collection":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media\/3406"}],"wp:attachment":[{"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programmatic101.net\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}