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  • Roku Extols The Virtues Of Third-Party Programmatic Partnerships
    by Allison Schiff on April 26, 2024 at 5:05 am

    If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. And that’s no accident. Roku has a demand-side platform of its The post Roku Extols The Virtues Of Third-Party Programmatic Partnerships appeared first on AdExchanger.

  • Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
    by Allison Schiff on April 26, 2024 at 5:00 am

    Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. 🤯 😮 😱 Not really. The The post Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay appeared first on AdExchanger.

  • GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
    by Alyssa Boyle on April 26, 2024 at 4:59 am

    GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger.

  • Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics
    by Ad Tech Daily on June 2, 2023 at 3:35 pm

    Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI). Experience isn’t a single The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech […]

  • Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote
    by Ad Tech Daily on May 24, 2023 at 7:23 pm

    The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel The post Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote appeared first on Ad Tech Daily.

  • Mobile App Research Reveals 1st and 2nd Impressions Are Everything
    by Ad Tech Daily on May 24, 2023 at 7:13 pm

    Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.

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  • MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
    by Staff on April 26, 2024 at 8:16 am

    Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as retiring global CCO David Lubars noted recently. Airline passengers are always annoying (even oneself doubtless, as the cabin bag drops on someone’s head.) So it’s Snickers to the rescue in those ‘hungry skies.’ Big agency … The post MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York first appeared on More About Advertising.

  • There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec
    by Stephen Foster on April 26, 2024 at 8:06 am

    With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard to get opportunities to do rather more. Here are four noteworthy efforts, one way or another. Airline safety films are an opportunity for agencies to show their creative chops (as they say somewhere) and Leo … The post There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec first appeared on More About Advertising.

  • Did Stephanie McCarty Just Say What Other CMOs Are Thinking?
    by David Burn on April 22, 2024 at 9:19 pm

    Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking? appeared first on Adpulp.

  • The Loss of Freedom Is Never Obvious at First
    by David Burn on April 20, 2024 at 3:11 pm

    “Trust the Free Press. Not Pretty Words.” That’s the message from Reporters Without Borders Germany. To commemorate the group’s 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what’s at The post The Loss of Freedom Is Never Obvious at First appeared first on Adpulp.

  • Playing soccer inside an airport / L’originalité, rien à foot?
    by Joe La Pompe on April 25, 2024 at 12:47 pm

    THE ORIGINAL? Nike x Brazil – FIFA World Cup 98 – 1998 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Culture Pub, Agency : Wieden+Kennedy Amsterdam (NL) LESS ORIGINAL Etihad Airways x Manchester City – 2024 A famous soccer team starts playing

  • Same cause, same statue / La copie : qui s’y frotte…
    by Joe La Pompe on April 11, 2024 at 1:01 pm

    THE ORIGINAL? Against Sexual Harassment– 2018 « #MeToo » / Click image to enlarge Source : WuV.de By Lea Thurner, Free Radicals (Ger) LESS ORIGINAL Terre des Femmes / Unsilence the violence – 2024 « Sexual harassment leaves its mark » / Click image to enlarge Source : Little Black Book Agency : Scholz & Friends (Germany)

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