How To

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total...

What is Audience Data?

Audience Data are cookie or device ID data that is provided and or complied by 1st party sources such as publishers, or 3rd party...

What is a Collapse?

Collapse refers to the motion or number of times a user collapses a video or expandable ad, either to its original size or to...