How To - Programmatic 101

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended CPM you take the total dollar amount spent for a...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of click-through-conversions (CTC) for a specific time period and you multiply...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time period divided by the click-though-conversions (CTC) for that same time...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to Calculate Cost-per-Action (CPA)

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate Cost-Per-Thousand (CPM)

To calculate Cost-Per-Thousand or CPM, there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that serves...