How To

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that...