How To

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a specific time period and you add it up. EXAMPLE: Tedy needed...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given time period and you divide by the amount of installs...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period and you divide it by the total amount of actions...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given time period and you divide by the amount of clicks...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or for your network, you are aware of the different types...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total advertising budget Total impressions Lets say you have a blog that...