WHAT IS

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the amount of...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a given time...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given...

How to Calculate Cost-per-Action (CPA)

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or...

How to calculate Cost-Per-Thousand (CPM)

To calculate Cost-Per-Thousand or CPM, there are two things you need to know: Total advertising...