How To

How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended...

How to calculate CTC Revenue

To calculate CTC Revenue for a CPA display campaign, you take the...

How to calculate CTC eCPA

To calculate CTC eCPA, you take the total media spend for a...

How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a...

How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given...

How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period...

How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given...

How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or...

How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know: Total...