How to calculate eCPM
To calculate eCPM which is short for Effective Cost per 100 impressions or Blended...
How to calculate All Time Budget
To calculate All Time Budget, you take the entire total media spend for a...
How to calculate CPI
To calculate cost-per-install (CPI), you take the total dollar amount spent for a given...
How to Calculate Cost-per-Action (CPA)
To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period...
How to calculate CPC
To calculate cost-per-click (CPC) you take the total dollar amount spent for a given...
How to add a Cache-Buster to a Standard GPT Passback
If you use DFP for Small Business (Google Ad Manager) for your blog, website or...
How to calculate Cost-Per-Thousand (CPM)
To calculate Cost-Per-Thousand or CPM, there are two things you need to know:
Total advertising...