# How To

### How to calculate eCPM

To calculate eCPM which is short for Effective Cost per 100 impressions or Blended...

### How to calculate All Time Budget

To calculate All Time Budget, you take the entire total media spend for a...

### How to calculate CPI

To calculate cost-per-install (CPI), you take the total dollar amount spent for a given...

### How to calculate CPA

To calculate Cost-Per-Action (CPA), you take the total campaign spend in a given period...

### How to calculate CPC

To calculate cost-per-click (CPC) you take the total dollar amount spent for a given...

### How to add a Cache-Buster to a Standard GPT Passback

If you use DFP for Small Business (Google Ad Manager) for your blog, website or...

### How to calculate CPM

To calculate cot-per-thousand impressions (CPM), there are two things you need to know:
Total...

### What is Audience Data?

Audience Data are cookie or device ID data that is provided and or complied by 1st party sources such as publishers, or 3rd party...

### What is a Collapse?

Collapse refers to the motion or number of times a user collapses a video or expandable ad, either to its original size or to...