Programmatic Buying is a form of digital media buying that refers to the use of automation software to purchase digital advertising on a web page or app. Ad space can be bought in two ways: directly or through real-time bidding.
Programmatic Buying is a form of digital media buying that refers to the use of automation software to purchase digital advertising on a web page or app. Ad space can be bought in two ways: directly or through real-time bidding.