Blacklist is a list of domains or apps that an advertiser will not permit their ads to be placed on because these sites and apps usually contain content that does not align with the advertiser’s brand image; the opposite of a Whitelist.
Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...
Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...
Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.
WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...
