Ad Tag is a snippet of code, usually JavaScript (iFrames not so much anymore because they are vulnerable to security issues) that is placed on a website or app, that makes calls to an ad server and retrieves back an advertisement to be displayed.
Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...
Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...
Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.
WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...
