What is a Click-Through Conversion (CTC)

Click-Through Conversion (CTC) is a programmatic reporting metric showcasing the rate of how many users that see an ad, click on it and complete a specific action or event such as a purchase or a sign-up.

The traditional CTC look-back windows for display is 1-30 days but will change depending on the advertiser.


Please enter your comment!
Please enter your name here