Home What Is What is a Supply-Side Platform (SSP)

What is a Supply-Side Platform (SSP)

What is a Supply-Side Platform (SSP)

A Supply-Side Platform, commonly referred to as an SSP is a software platform that enables publishers to automatically sell their display, video and mobile ad impressions.

SSP’s help publishers maximize the prices they can charge advertisers while giving them access to large pools of potential buyers which include ad exchanges, networks, and DSPs, in real time, enabling them to set a minimum price known as a price floor to control sale price of their inventory.


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