What is Invite-only auction (IOA)

Invite-only auction (IOA), aka as Private Exchange, Private Auction, Private Marketplace, Closed Auction or Private Marketplace (PMP), is a type of programmatic advertising that is similar to an Open Marketplace (Open RTB or Open Auction) but its restricted to only a few buyers and accessed by invitation-only allowing publishers to monetize their inventory more efficiently and place rules around who can purchase impressions.

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