What is Programmatic Reserved (PR)

Programmatic Reserved (PR) aka Programmatic Guaranteed, Programmatic Premium, Programmatic Direct or Automated Guaranteed is the least common type of private marketplace (PMP), which is the most similar to a traditional direct media buy where the advertiser agrees to pay a fixed rate prior to the campaigns’ scheduled run and must take all impressions that they are passed through to a deal ID.

LEAVE A REPLY

Please enter your comment!
Please enter your name here