Connected TV (CTV) refers to any TV screen that can be connected to the internet and stream digital video, whether individually (Smart TV) or through an external device such as Roku, AppleTV, FireStick, PlayStation, etc.
Connected TV (CTV) refers to any TV screen that can be connected to the internet and stream digital video, whether individually (Smart TV) or through an external device such as Roku, AppleTV, FireStick, PlayStation, etc.