What is Above the Fold (ATF)

what is atf

Above the Fold or ATF for short, refers to the portions of a web page that are visible to visitors without scrolling.

Publishers can charge a premium for ads that display above the fold (ATF).

Previous articleClicks are not everything (video)
Next articleWhat is Ad Viewability

RELATED ARTICLES

What Is

What is Video Starts

Video Starts is a programmatic reporting metric showcasing the total amount of video ads that have been started despite the video ads being user...
Read more
What Is

What is Lookalike (LAL)

Lookalike (LAL), aka Audience Modeling, is a data model that is built off of an advertiser’s first-party data (usually from customers who visit frequently...
Read more
What Is

What is Media Ratings Council (MRC)

Media Ratings Council (MRC) is an organization with a mission to secure for the media industry and related users audience measurement services that are...
Read more
What Is

What is Yield Optimization

Yield Optimization is a method or technique used by publishers to determine the value of their ad impressions and maximize revenue from potential advertisers.
Read more
What Is

What is Win Rate

Win Rate is a percentage of the number of impressions won in comparison to the number of impressions bided on in an RTB environment....
Read more
What Is

What is WiFi

WiFi is a wireless networking technology that uses radio waves to provide wireless high-speed Internet and network connections to computers, mobile devices such as...
Read more

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Programmatic 101
© 2019 PROGRAMMATIC 101 | Powered by Rocket One Labs