What is Macro FacebookTwitterPinterestWhatsApp Macro is a small bit of code that is used by DSPs, SSPs and ad servers to collect information about the clicks and/or impressions or to facilitate certain tasks. FacebookTwitterPinterestWhatsApp Previous articleWhat is Lookback WindowNext articleWhat is Max Billable Budget RELATED ARTICLES What Is What is Video Starts What Is What is Lookalike (LAL) What Is What is Media Ratings Council (MRC) What Is What is Yield Optimization What Is What is Win Rate What Is What is WiFi LEAVE A REPLY Cancel reply Comment: Please enter your comment! Name:* Please enter your name here Email:* You have entered an incorrect email address! Please enter your email address here Website: Save my name, email, and website in this browser for the next time I comment. Δ