Traffic Arbitrage in the context of RTB for example, this refers to the purchasing cheap display impressions, loading a video player into it, and re-selling the inventory at a much higher priced “in-stream video” impressions on a video exchange.
Traffic Arbitrage in the context of RTB for example, this refers to the purchasing cheap display impressions, loading a video player into it, and re-selling the inventory at a much higher priced “in-stream video” impressions on a video exchange.