View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event such as a purchase or a sign-up. The traditional look-back windows for CTC is 1-30 days.
View-Through Conversions (VTC) is a programmatic reporting metric showcasing users that see an ad, click on it and complete a specific action or event such as a purchase or a sign-up. The traditional look-back windows for CTC is 1-30 days.